http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12633 2026-05-15T14:23:19Z 2026-05-15T14:23:19Z Mishra, Kalikant http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12642 2021-03-07T12:16:35Z 2021-02-25T00:00:00Z

Solving Problems in MSME through Digitization Mishra, Kalikant Small businesses often face a variety of problems related to their size. A frequent cause of bankruptcy is undercapitalization. This is often a result of poor planning rather than economic conditions. It is a common rule of thumb that the entrepreneur should have access to a sum of money at least equal to the projected revenue for the first year of business in addition to his anticipated expenses. MSMEs in India face a number of problems - absence of adequate and timely banking finance, nonavailability of suitable technology, ineffective marketing due to limited resources and non-availability of skilled manpower. These are often confronted with problems that are uncommon to the larger companies and multi-national corporations. These problems include Lack of ITs Support, Lack of ITs Literacy, Lack of Formal Procedure and Discipline, Uneven ITs Awareness and Management Skill, etc. But Digitisation solves many problems of micro, small and medium enterprises as its proper utilisation at proper place and right time reduces cost of production which in turn helps in increasing profitability. Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini

2021-02-25T00:00:00Z Gyanwali, Shrijan Yadav, Umesh Singh Gyanwali, Milan http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12641 2021-03-07T12:14:03Z 2021-02-25T00:00:00Z

Owner-Manager Perception on Entrepreneurial Marketing: A Study of MSMEs in the Western Region of Nepal Gyanwali, Shrijan; Yadav, Umesh Singh; Gyanwali, Milan All the marketing programs and activities are executed to deliver the appropriate goods and services in the right place and time. So, the company's objectives are achieved through customer satisfaction. However, due to the technological advancement, competitive sharpness, global movement and unexpected occurrence in the firm, the present business environment is turbulent, which could be addressed by the application of entrepreneurial marketing. Entrepreneurial marketing is an innovative and proactive approach to identify opportunities for recruiting and retaining customers. The essential elements of entrepreneurial marketing are innovativeness, opportunity focused, proactiveness, calculated risk-taking, customer intensity, value catenation and resource leverage. These aspects can be included within the four dimensions comprising entrepreneurial orientation, innovation orientation, customer orientation and market orientation. Marketing decisions in Micro, Small and Medium Enterprises (MSMEs) are based on owner-managers' intuition and creativity, which seem unplanned, informal and unstructured in their nature. To fulfil the gap of entrepreneurial marketing literature in Nepal, this study is conducted to assess MSME owner-managers perception of entrepreneurial marketing in the Western Region of Nepal. Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini

2021-02-25T00:00:00Z Kapil, Yagbala Bhattacharjee, Indrani Saxena, Neelam http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12640 2021-03-07T12:10:59Z 2021-02-25T00:00:00Z

Need of Intrapreneurial Inclination in Food Manufacturing Industry in Small and Medium-sized Enterprises in Uttar Pradesh: A Critical Review in Pandemic Era Kapil, Yagbala; Bhattacharjee, Indrani; Saxena, Neelam Food Industry in India is one of the prime sectors which is responsible to satisfy community basic needs. The Government initiative during Lockdown 1.0 to completely shut the restaurants has significantly affect the food industry. The food processing industry of India accounts for 32 % of the country's total food market leading to one of the largest industries in India. The food industry is ranked 5th in terms of consumption, production, export and is one of the fastest growing Industry. The manufacturers in this industry need to focus on adapting with the variability and the changing needs of the consumers. As food products are perishable, seasonal and bulky in nature therefore it requires lot of care to manage it properly. Sudden lockdown leads to huge losses to this sector. As per the statistics Uttar Pradesh alone constitutes (20%) in the production of the total food grains, sugar cane (36%), potato (34%), livestock excluding cow (11%) and milk (17%), wheat (33%), lentil (45%), vegetables (30%) in the country. There are approx. 2570 food manufacturing units in Uttar Pradesh and therefore there is an utmost need to highlight the importance of Intrapreneurs. As Intrapreneurs are the only people who can suggest and devise strategies to survive in this Pandemic and post pandemic era. The concept of intrapreneurship has its origin from North American business lexicon and later this term is coined as fast-growing in the organizational development. The intrapreneurship in an organization is important as it enables an unique competitive advantage to the small and medium scale manufacturing enterprises. Risk Taking, strategic renewal Innovation, and ventures are the main fields of the intrapreneurship orientation which fosters organizational growth. It is however important to understand the concept through employee’s perspective by understanding their strategies to deal with this crisis and bring back the things to normal. This research will highlight the need of intrapreneurs in SME’s and how they will help the food manufacturing industries to cope up the incurred losses especially Post COVID-19 era. Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini

2021-02-25T00:00:00Z Bhattacharya, Amit M http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12639 2021-03-07T12:08:43Z 2021-02-25T00:00:00Z

MSME: Cliffhanging Entrepreneurs Bhattacharya, Amit M A few years back, our Hon’ble Prime Minister Mr. Narendra Modi had expressed in an interview taken by the Zee TV anchor that unemployed youth should not complain against lack of job or for regular earning rather they should go for preparing and selling ‘Pakoda’ (a sort of very popular traditional snacks). He had further added that the youth should become job ‘giver’ instead of job ‘seeker’. His words were taken bitterly by the elites and caustic articles appeared in English periodicals captioning ‘Pakodanomics’. Even when he urged the youth to become ‘toy maker’ or rearing ‘desi dogs’ his intends was to show easiest way to earn respectable livelihood. Evidently, the PM’s words were not taken in its spirit. In fact, he wanted to emphasize on old adage ‘something is better than nothing’. He was apt in saying that mere criticizing the Government or the system as such would kill their precious time, spirit and energy only and push them to frustration and depression. Of late, it was learnt that he had indicated, in his own way, towards establishing ‘MSME’ units for becoming ‘Atmanirbhar’ or self-reliant. It is generally accepted that an entrepreneurial ecosystem address three major aspects – Strength (favorable policy), Support (financial and technical), and Supervision (administrative). The biggest problem of entrepreneurial ecosystem is that it has to address more of social environment than the technical and financial environment. No number of researches, seminars, conferences technical studies, framing up of policies or for that matter mathematical modeling can ensure entrepreneurial temperament, initiative, development and sustenance in India. Because, entrepreneurship is a matter of practice – whatsoever big or small its size may be. Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini

2021-02-25T00:00:00Z