http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13929 2026-05-15T12:49:28Z 2026-05-15T12:49:28Z Maitraya, Shuchi http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/14154 2024-06-29T06:49:48Z 2024-06-01T00:00:00Z

Enterprising Education: A Grounded Study of Secondary Schools in India Maitraya, Shuchi The entrepreneur has always been at the centre of entrepreneurship education. The question of how an individual thinks entrepreneurially is debatable. The world of entrepreneurs has clearly shown that there isn’t one type of entrepreneur. This implies that a reliance on teaching entrepreneurship as a process with predictable outcomes would not be appropriate. Instead, an introduction of a new approach to entrepreneurship as a method would imply imparting individuals with a body of skills by virtue of which they learn how to think entrepreneurially. This approach entails experimenting with a pedagogical portfolio which leads to the development of an entrepreneurial mindset. The common belief is that high levels of entrepreneurship in a society can be achieved by imparting entrepreneurship education. However, most of the subjects in entrepreneurial programs focus on the activities a potential entrepreneur should have the ability to perform functionally as opposed to behaviorally. Hence the question of whether an entrepreneurial behavior can be developed with an appropriate choice of subjects or of the teaching methods remains. Scholars across the globe converge at the idea of entrepreneurship education being restricted to new venture creation. However, a small percentage of scholars believes that entrepreneurship education is a broader phrase which encompasses both entrepreneurship education, the outcome of which is new venture creation and enterprise education, the outcome of which is the development of an enterprising mindset. The enterprise paradigm of entrepreneurship concentrates on the personal skills and opportunities that originate from within the individual, rather than focusing on the business level.

2024-06-01T00:00:00Z Jose, Geo P http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/14127 2024-05-16T09:52:03Z 2024-05-01T00:00:00Z

Commercialization of Frugal Innovations by Stakeholder Engagement: a Bricolage Perspective Jose, Geo P Entrepreneurship is all about action. Entrepreneurship identifies and exploits new business opportunities to create value, and achieve a desired outcome. It involves spotting opportunities, assessing risks and rewards, and using resources to bring a business to life. It requires creativity, innovation, problem-solving skills, and the ability to collaborate with others. Manage a business successfully is key point. Entrepreneurship is often seen as a key factor in economic growth and job creation.

2024-05-01T00:00:00Z Jain, Saurabh http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13931 2023-08-05T11:50:46Z 2023-07-01T00:00:00Z

Enhancement of Customer Loyalty for Youtube Influencers Through Service Innovation and Value Creation Jain, Saurabh Social media is a part of our daily life and an essential marketing domain. Have you ever wondered why we follow specific social media influencers? Every social media savvy is loyal to one or the other influencer. Influencers earn revenue from social media, hence called social media entrepreneurs. Much research is available that highlights the properties of influencers attracting their followers. However, limited research is available that interrogates the characteristics of the content produced by these influencers. In this thesis, with YouTube influencers as context, I explore content characteristics influencing subscribers' loyalty. Building on service-dominant logic, service innovation, value co-creation, and influencer marketing literature, I propose that service innovation characteristics of the content and the value co-creation behaviour of the subscribers will positively impact subscriber loyalty. The proposed model could be considered standardised to study YouTube influencers, even when influencers do not appear in their videos.

2023-07-01T00:00:00Z Gupta, Akansha http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13930 2023-08-05T11:35:23Z 2023-07-01T00:00:00Z

Role of Family Social-Capital, International Entrepreneurial Orientation and Organisation Innovation on Family Business Internationalization Gupta, Akansha Growing scholarly interest in the topic of international entrepreneurship (IE) has been generated by the internationalisation behaviour of family businesses (FB) (Arregle et al., 2017; Cruz, 2014; Kontinen and Ojala, 2010 Reuber, 2016; Basco, 2014; Pukall and Calabro, 2014). Internationalisation creates substantial synergy with their present activities and enhances their performance Kontinen and Ojala, (2010). The international performance of familybusiness(IPFB) from developing economies has not been studied extensively, thus not much information is available. (Essen et al., 2015; Sabah et al., 2014; Carney et al., 2015). Internationalization is a critical entrepreneurial approach for FBs long-term growth and viability. Interest in research on family business internationalization (FBI) has been growing rapidly in recent years, due to the large increase in scholarly publications (Calabro et al., 2016a; Pukall and Calabro, 2014; Kontinen and Ojala, 2010). India has been the subject of few research in the international business literature dealing with developing markets during last 20 years (Hajela and Akbar,2013; Singh and Kota,2017, Kaul et al.,2020; Chatterjee and Bhattacharjee,2021). This study aims to expand the existing literature on the relationships surrounding the internationalisation of FBs in emerging economies such as India.

2023-07-01T00:00:00Z