http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/196 2026-05-15T14:20:32Z 2026-05-15T14:20:32Z Saxena, Neelam Kapoor, Shikha http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/147 2017-10-11T06:45:40Z 2015-02-18T00:00:00Z

Unconventional Source for Entrepreneurial Venture: Foreign Students’ Visitation in India- Tourism Opportunities Saxena, Neelam; Kapoor, Shikha A growing trend indicates that there are almost half a million of students with varying nationality beingeducated in India. The magnitude of this customer segment, and its development and flexibility over the past few years, shows a potential opportunity for India’s tourism industry. Visitors of these students, who travel to India, are also a key driver of inbound tourism to India. The responsibility that travel and tourism have in catering to these global student’s experience, and the tourism implication which later on influence the related visiting friends and relatives segment, is however little implicit. This work,first and foremost presents the broad tourism study of international students and the impact of visits of their friends and relatives. It involved students studying at higher education, vocational education and training and English language institutions in India. Secondly this research paper was designed to conduct the study of tourism pattern of global scholars. It seeks to outline the tourism behavior of international students studying in India, and their visiting friends and relatives (VFRs), to inform tourism leaders on the product and service gaps and opportunities associated with this market.The paper examines elements of why international students come to India and the impact on tourism which they make in the Nation. Both electronic & print media is analysed. Focus group interviews, Snow ball sampling technique, Random sampling, latest advertisements and secondary research studies are done. Snow ball techniques have been used to gather the data of the candidates carrying out their higher education in NCR, India The study focused on students currently studying in India in higher education, vocational education and training as these programs signify the major figure of global scholar enrolments in India. The following locations of NCR were considered during survey: Delhi, Noida and Faridabad.The findings offer significant insights for India’s tourism leaders seeking to take full advantage of this market and develop innovative approaches to maximize its potential.Provides a progressive viewpoint on an area which has not yet been targeted to its full potential Most of the trips international student’s take are comparatively undersized, amounting to a single day –trip or two to four days.Catering and crafting tour programmes on the scheduled vacation can enhance the tourism of the nation.For tourism and education sector to notify tourism leaders on the creation of a new product, provisionfor new service and the gaps and opportunities associated with them in this market and also to enhance the educational marketers of India various factors to be considered while designing and implementing the course curriculum. Tourism Entrepreneurship

2015-02-18T00:00:00Z Rahman, Manish Ur Majumder, Amit Chakrabarti, Jana Sarkar, Anirban http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/146 2017-10-11T06:43:42Z 2015-02-18T00:00:00Z

Prospects of Tourism Entrepreneurship in West Bengal: A Study with special reference to Sunderbans Rahman, Manish Ur; Majumder, Amit; Chakrabarti, Jana; Sarkar, Anirban Many rural economies like India have historical, cultural, natural, and recreational assets that can be used in developing their local tourism industry as part of an economic development strategy. In fact, the relationship between entrepreneurship and tourism can be an important indicator of a healthy and emerging rural economy like India. The state of West Bengal, in particular, is unique in terms of tourism, given the fact that it is the only state in India, which has all the three vital ingredients – sea (The Bay of Bengal), mountains (The Eastern Himalayas) and forest (The Sunderbans). Sundarbans, formerly SUNDERBUNDS, is a vast tract of forest and salt water swamp forming the lower part of the Ganges Delta, extending about 160 miles (260 km.) along the Bay of Bengal from the Hooghly River estuary in India to the Meghna River estuary in Bangladesh. There are 56 islands of various sizes and shapes in Sundarbans and these are separated from each other by a network of tidal channels, inlets and creeks, some of which act as pathways for both freshwater discharge from upland and to and fro movement of flow and ebb. (DISHA, 2006). The Sundarbans is a part of the world’s largest delta formed by the rivers Ganges, Brahmaputra and Meghna. The Sundarbans is the World’s largest continuous mangrove area, covering some 10,000 kms. of land and water within the Ganges Delta, with about 38 per cent located in West Bengal, covering both the North and South 24 Parganas Districts (Vyas, 2004). It was inscribed as a UNESCO World Heritage site in 1997. Sunderbans is also regarded as largest biosphere reserve in the World. The biodiversity includes about 350 species of vascular plants, 250 fishes and 300 birds, besides numerous species of phytoplankton, fungi, bacteria, zooplankton, benthic invertebrates, molluscs, reptiles, amphibians and mammals. Species composition and community structure vary east to west, and along the hydrological and salinity gradients. Sundarbans is the habitat of many rare and endangered animals (Batagur baska, Pelochelys bibroni, Chelonia mydas), especially the Royal Bengal tiger (PantheraTigris). Hidden beauties of Sundarbans are enormous. The beauty of the deep green forests in the early morning and evening, the basking crocodiles along the margins of the creeks and inlets, the quick, delicate movements of the deer at the drinking pools, as well as the beautiful seashore and especially the desire to have a glimpse of majestic Royal Bengal Tiger will quicken the hearts of even the most world weary traveler. This surely can invoke the spirit of nature-based tourism entrepreneurial endeavours especially for providing a support for the livelihood of local citizens In this present paper an attempt has been made to explore the opportunities and suggest the path of overcoming the roadblocks in tourism entrepreneurship keeping in mind the issues of sustainability, capacity buildings, infrastructure, application of ICT, monitoring and rural heritage, promotion of indigenous arts and culture etc. Tourism Entrepreneurship

2015-02-18T00:00:00Z Barman, Panchanan Goswami, Sinmoy Sarmah, Suman http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/145 2017-10-11T06:41:17Z 2015-02-18T00:00:00Z

Insights from Servuction Model based Customer Perspectives: A Study in Tourism Enterprises in Kamrup (Metropolitan) and Kamrup (Rural) Districts of Assam (India) Barman, Panchanan; Goswami, Sinmoy; Sarmah, Suman Presently, a career in tourism entrepreneurship may be an important alternative among people considering the increasing unemployment situation in India and the state of Assam in particular. However, for success in such a career, there has to be proper focus on marketing of tourism services and particularly in the underlying aspects of consumer behavior. Therefore, this paper has attempted to explore the insights of Servuction Model based customer perspectives in case of hotels and restaurants (tourism enterprises). This model indicates the impact of servicescape, contact personnel, other customers (guests), and invisible organisations and systems on customers’ (or guests’) service experience in any service based firm. Primary data was collected through a survey of 210 respondent guests and 218 respondent customers in hotels and restaurants respectively in Kamrup (Metropolitan) and Kamrup (Rural) Districts of Assam (India). The study revealed that 34 parameters falling under the above four aspects of Servuction Model have impact on guests’ overall service experience (in terms of their satisfaction) in hotels. In case of restaurants, 22 such parameters have impact on customers’ overall service experience (in terms of their satisfaction). These findings may be emphasized in any self employment generation schemes among local people in tourism and hospitality in the near future. Tourism Entrepreneurship

2015-02-18T00:00:00Z Salgaonkar, Pradeep B http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/144 2017-10-11T06:39:30Z 2015-02-18T00:00:00Z

Changing Forms of Entrepreneurship in Tourism: Studies from Goa Salgaonkar, Pradeep B Tourism is an important industry worldwide as it contributes immensely to the economy of any place. Post globalization tourism has really flourished leading to huge growth in international tourism. For tourism to sustain and grow the Tourism related activities should flourish to cater to the ever growing needs of the tourists. As such tourism entrepreneurship and self-employment are indispensable activities in the whole development process.Tourism is a major contributor to the economy of Goa. Over a period of time tourism related activities have grown tremendously. The form and nature of entrepreneurial ventures have undergone a dramatic change over the period of time. Many people from outside Goa, including foreigners, especially Russians have established tourism related business ventures and are running them successfully.This paper is an exploratory study and tries to bring out the changing face of tourism entrepreneurship and the transformations that have taken place in tourism ventures over a period of time in terms of size, form and ownership and its implications. The paper is based on primary data collected in exploratory study involving qualitative methods such as observation technique, CIT and appreciative inquiry. Tourism Entrepreneurship

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