March Vol.25 No.(1) http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4267 2026-05-15T14:22:02Z 2026-05-15T14:22:02Z Book Review: Marc Sanso, The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models Shankar, Raj K. http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4275 2016-07-27T12:12:42Z 2016-03-01T00:00:00Z Book Review: Marc Sanso, The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models Shankar, Raj K. Marc Sanso, The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models. Surrey, UK: Gower Publishing Limited, 2015, 150 pp. 2016-03-01T00:00:00Z Book Review: Vivek Kaul, Easy Money: Evolution of Money from Robinson Crusoe to the First World War Dwivedi, Amitkumar http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4274 2016-07-27T12:12:50Z 2016-03-01T00:00:00Z Book Review: Vivek Kaul, Easy Money: Evolution of Money from Robinson Crusoe to the First World War Dwivedi, Amitkumar Vivek Kaul, Easy Money: Evolution of Money from Robinson Crusoe to the First World War. New Delhi: SAGE Response Books, 2013, 277 pp. 2016-03-01T00:00:00Z Book Reviews-J. P. Das and S. B. Misra, Cognitive Planning and Executive Functions: Applications in Management and Education. http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4273 2016-07-27T12:12:13Z 2016-03-01T00:00:00Z Book Reviews-J. P. Das and S. B. Misra, Cognitive Planning and Executive Functions: Applications in Management and Education. J. P. Das and S. B. Misra, Cognitive Planning and Executive Functions: Applications in Management and Education. New Delhi: SAGE Publications, 2015, 364 pp. 2016-03-01T00:00:00Z To Expand or to Diversify: The Dilemma of Grihasthi Udyog Panda, Rajeevkumar http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4272 2016-07-27T12:12:18Z 2016-03-01T00:00:00Z To Expand or to Diversify: The Dilemma of Grihasthi Udyog Panda, Rajeevkumar Grihasthi Udyog is a case which describes the various strategic challenges and dilemmas faced by an entrepreneur in order to expand its target markets beyond its present reach. His concerns were relating to the development of a sound long-term strategy to position ‘Grihasthi’ as a national brand and thus launching growth initiatives to counter competition on the national platform. The key question was whether to aggressively reinforce Grihasthi’s expansion plan and further expand its franchisee network or pursue alternative business opportunities woven around its strengths and competencies. It had further choices like diversifying into related product categories for which better product consistency could be achieved with superior economies of scale 2016-03-01T00:00:00Z