http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/183 2026-05-15T12:44:14Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/328 Tourism Entrepreneurship in Assam: A Study on the Employment Opportunities in Tourism in Assam Kalita, Phatik Chandra; Barman, Panchanan Assam is one of the prominent States of the North Eastern Region (NER) of India, has every scope of being the chosen destination of tourists because of its natural beauty, rich tourism products, ethnic diversity, and uncharted mysteries, wildlife sanctuaries, adventure tourism, eco-tourism, hill stations, lakes and places of historical importance. Tourism in Assam is based on wildlife, natural beauty, various flora and fauna, holy shrines, endless green tea gardens, turbulent rivers, and colourful cultural festivals. Tourism is the fastest growing industry among all the industries of the world. Tourism has become an important industry in many countries. In Assam there are five national parks and fifteen wildlife sanctuaries, the great historical monuments of Ahom Kingdom, the largest river IslandMajuli, the smallest river Island Umananda, the Jatinga where the birds commits suicide etc. The famous species of one horned rhino is found only in the national parks of Assam. Eco-tourism is one of the fastest growing tourism segments of Assam. The Assam Tourism Policy, 2008 has added to the enthusiasm amongst the entrepreneurs and by the Policy the state government has given special emphasis to encourage private investment in the tourism sector by providing financial and logistic support.Moreover, to attract the foreign tourists the state government has made all the basic arrangement for construction of a Five Start Hotel in Guwahati in collaboration with Tata Group. Entrepreneurial development in the sector can be a strong antidote for the poor level of tourism performances. The Assam Government has given thrust on self employment generation schemes like the “Assam Bikash Yojana”. Under the scheme the educated unemployed youths are engaged in tourism promotional activities like transport, tourist guide, wayside amenities, food kiosk, restaurants, dhabas etc. The study is an attempt to make a modest and a pioneering analysis based on primary and secondary data on the emergence, and the prospect of job opportunity in the tourism entrepreneurship in Assam, in particular, and the North-East India, in general. The study provides a conceptual model of entrepreneurial growth in tourism entrepreneurship of Assam. 2013-02-20T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/327 Tourism Entrepreneurship for the Youth – An Analysis of Rural and Urban India Mishra, Subodh Kumar It is surprising to know that Tourism is world’s largest industry accounting for 5% of world GDP and 7% of world employment. But what is more interesting is that 90% of world’s tourism entities are run by young entrepreneurs. On the other hand, India is a ‘young country’ now with 65% of its population below the age of 35. Looking at the diverse tourism products India offers or can offer, its performance in world scenario is dismal. Thus, there lies a need for developing tourism entrepreneurship among youth in India. A proper analysis of the current scenario followed by planning and implementation can catapult Indian tourism into heights unimagined and turn the potentials into performance. The idea of making two separate analyses – urban & rural – is to accept the fact that India has two parallel economies within and also to bridge the gap between them. From pure tourism point of view urban India has metros, malls, multiplexes, museums to offer. In contrast, rural India has nature’s beauty, life’s simplicity and a cultural identity to offer. In this age of possibilities, we just can’t leave the tourism development to political willingness or capital expenditure. It is for the youth of this country to realise this and use tourism to stop regional and economic disparities. 2013-02-20T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/326 Tea Tourism: An Unexplored Business Opportunity in Assam Baruah, Samannoy Assam is world’s single largest tea growing region. No one can deny the importance of tea industry in socioeconomic development of Assam. In recent times it has been seen that the tea industry in Assam is facing problems of price decline, price volatility, high production costs, tough competition etc. due to which tea growers are witnessing a downward trend in their revenue generation. In such a situation, tea tourism can be seen as an area to expand business and to earn handsome revenue by putting little additional investment and effort. The lush green tea gardens covering hundreds of acres of land along with sweet smells of tea plantations offer altogether a different experience to tourists. This paper tries to examine the trend of tourism, status of the tea industry and the prospects of tea tourism market in Assam. The paper is descriptive in nature and is based on secondary data. It is argued that tea tourismis a prospective and unexplored market for business development and there is a lot of scope for promoting tea tourism in the state of Assam. 2013-02-20T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/325 Rural TourismEntrepreneurs: Opportunities and Challenges in North East Indian Perspective Bhattacharjee, Bidyut Jyoti; Das, Ganga Dhar This paper attempts to study on opportunities and challenges for rural tourism entrepreneurs in North- East Indian perspective. Rural tourism can help in shaping our societies economic position. There is a scope of rural tourism in all parts of India. The primary data collected through field survey and secondary data by using different books and journals. A total of 100 respondents selected to represent all the corners of Assam. Applying five-grade SERVQUAL method of PZB, a two-column questionnaire composed of 17 important factors considering rural tourism has been formulated according to expectation of tourists and the actual situation. A convenience sampling technique followed while selecting the respondents. The study observed that the government should encourage private enterprises to promote tourism in rural areas. For developing the rural tourism we need to understand the rural environment, demography, socio-cultural, economic and political background of that place. Further, the state of Assam has a huge opportunity to develop the rural tourism but the government should need to take an active role in eliminating the different challenges before the entrepreneurs. The rural tourism not only creates employment opportunity but also helps to develop the value education for the students. 2013-02-20T00:00:00Z