http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/7879 2026-05-15T14:19:44Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/8150 Yogapreneurship: Exploring the Career Opportunities in Yoga Khandelwal, Neeta; Jain, Simple; Dashora, Pragya Yoga started in ancient India and was first practiced by the monks. Though, nowadays it became part of the lifestyle and being practiced across the world. In the year2014, 21 June was designated as the International Yoga Day by the United Nations. Sincethen, yoga has grown massively in popularity. Currently, over half of the 300 million yogapractitioners in the world are Indians. The demand for yoga teachers is at an all-time highacross the world and India has emerged as one of the biggest yoga teachers’ exporters. For example, about 3,000 Indian yoga teachers are teaching in China. The initiative like’ International Yoga Day’ has brought the enhanced focus on Yoga at a global level as a result job opportunities improved in Yoga training. According to ASSOCHAM, presently India faces a scarcity of about 3 lakh yoga instructors and demand for yoga trainers set to grow by30-35 percent in a couple of years. Strikingly Yoga is 80 billion dollar industry and the world’s largest yoga industry in America. Between 2012 and 2016 the number of Americans performing yoga raised by 50%. With growing awareness towards wellness and health-related activities, the field of Yoga could provide part-time and full time career opportunities. Moreover, this sector creates vast entrepreneurship opportunities in the form of a health clinic, corporate training, spas, and Ayurveda drug manufacturing. Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini 2019-02-22T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/8149 Tourism and Artisan Entrepreneurship in India: An Understanding from the Literature Paray, Zahoor Ahmad; Kumar, Sumit; Kaur, Kulveer Tourist arrivals have surged globally for several consecutive years and has shown exceptional growth since 1960’s. Tourism contributes 10 per cent of the global GDP, generates one in ten jobs and 7 per cent of global exports. Tourism entrepreneurship is a growing research area since last decade and artisan entrepreneurship has also seen reflections from researchers. Many countries generate a large proportion of their GDP from this sector. Due to the impact of handicrafts, handlooms and artisan on Indian society, culture and economy government has been working in their development since decades. There are hundreds of clusters in different arts and crafts. Ministries, NGO’s and organisation are engaged towards the sustenance, development and innovations to help Indian artisans to make and market their products in more innovative ways. This study is being conducted to understand prospective possibilities for artisan through tourism entrepreneurship development in the country. The review highlights evidence that tourism and artisan entrepreneurship are growing in size and are majorly unexplored in India. There are many opportunities hidden in these kinds of industries and their development in the entrepreneurial aspect will create many new businesses, jobs and sustenance to thousands of families in the long term. Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini 2019-02-22T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/8148 Paradigms of Heritage Tourism Entrepreneurship Bhattacharyya, Ritobrato Entrepreneurship in the tourism sector, a vast domain overarching from the highly elastic demand of tourism services to the highly inelastic niche tourism, the paper argues, requires more effort, and involvement of an individual than in other services industry; entrepreneur, whose vision and tenacity contributes towards creating a market space, even in saturated market segments. Amongst the many different categories of tourism, heritage tourism is an evolving niche segment. Heritage tourism implies the well-defined and deliberate act of tourism to places, peoples, programmes, and others which are known for their heritage, from known historical places of importance to little known urban or rural areas known for heritage craftsmanship and cultural forms. Heritage means cultural, historical, or any other significance (UNESCO) that may be attributed to a particular geographical area, monument, community, or any other social institutions. Heritage tourism has multiple actors - tourism and hospitality services providers, artisans, architects, artists, vocational workers, skilled and unskilled workers. A particular dance form, a unique hand-woven textile, a place of historic and religious significance, choose the entrepreneur - who may be a practitioner, a facilitator, or may be a catalyst, all different expression of entrepreneurial nature. Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini 2019-02-22T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/8147 Micro-Tourism Entrepreneurship in India Bhattacharya, Amit Madhav The purpose of the paper is to examine the entrepreneurial and ecopreneurial possibilities of microtourism business and their ability to contribute to regional development through generation of employment and income. The study combines a survey and in‐depth interviews, reports on a case study of Porbandar, a strategic port city of Gujarat in India that is recently witnessing a possible expansion in the tourism sector. The paper identifies a number of important issues for effective interaction of private‐public participation as well as illustrating the challenges being faced by the micro-tourism firm owners in one of the rapidly growing economic environments while suggesting actions for ensuring periphery endurance and its nationwide applicability. A bottom‐up model for regional development reveals the conceptual structure for the study. The paper discuses that the related paradigm is required to be underpinned by entrepreneurial behavior of a multiple stakeholders in rural and suburban localities where tourism is still seen as a luxury for regional transformation in place of traditional economic activities. Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini 2019-02-22T00:00:00Z