http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12695 Fri, 15 May 2026 12:48:59 GMT 2026-05-15T12:48:59Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12704 Transforming Scheduled Castes (SC) and Scheduled Tribes (ST) Youth in to Entrepreneurs through Entrepreneurship Development Strategy in Gujarat Solanki, Prakash Socioeconomic condition and compulsion for income generation of Scheduled Caste (SC) and Scheduled Tribe (ST) youth is becoming major barriers to transform them in entrepreneur. It means not that they do not want to go for enterprising career option or they do not want to take risk but social limitation, lack of exposure and community behavior pulling them back to take the new initiative. To break the myth and come out form the traditional occupation circle is a challenging issue for SC – ST youth. Ministry of MSME, Govt of India has taken initiative to promote entrepreneurship among SC / ST youth under NSSH scheme. EDII has taken a lead to work with the most challenging segment to put them in economic mainstream. Sensitizing SC / ST youth and other stakeholders for this complex process was addressed in a very systematic manor. Specially designed promotional strategy to attract SC / ST potential entrepreneurs was designed and implemented. Community dynamics and individual behavior plaid an important role in whole process. Programmes were designed very specifically to address all the issues related to transforming SC / ST youth into entrepreneurs. This paper attempts to understand the whole transforming process from a common person to entrepreneurial one. Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini Thu, 25 Feb 2021 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12704 2021-02-25T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12703 Nurturing Green: The Growth Dilemma Tiwari, Shalini Rahul; Pandit, Deepak; Sahay, Arun On 23rd March 2020, Annu Grover was preparing for the board meeting. His venture ‘Nurturing Green Retail Pvt. Ltd’ (NGR) had come a long way since it started in 2009. It had started as a B2B company with corporate gifting of plants and had also entered the B2C channels by moving into retailing of potted plants. As a B2C company, it was positioned as a provider and consultant to households for air-freshening plants. It had experimented with a few business models during the last decade and had learned from each. NGR had a presence in 65 stores in north and south of India (including one store owned by the company). NGR was estimated to earn a revenue of INR 30 crores by March-end 2020. For the next financial year, he was working on a plan that would increase the revenue to INR 50 million. However, the news of COVID – 19 pandemic was pouring in from all over the world, and countries were imposing a lockdown. India was also slated to observe a 21-day complete lockdown from March 25th onwards. It was expected that the lockdown could even last for a few months. This would impact the operations of NGR and the entire supply chain. Moreover, Annu was seeking to raise more funds for business expansion. Under such circumstances, it would not only be challenging to raise money but also to earn money from the existing business. Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini Thu, 25 Feb 2021 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12703 2021-02-25T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12702 Market Potential Study of Red Fleshed Jackfruit in Tumkur District of Karnataka George, Roshna; Roye, Abheeshek Dev Jackfruit is a multi-utility crop and is one of the least researched fruit crops in the world. It is believed to have originated in the Western Ghats region and is mostly cultivated in the South and Southeast Asia. India is the largest producer of Jackfruit followed by Bangladesh and Thailand. A special variety of jackfruit with red flesh is found in the Tumkur district of Karnataka. In fact, majority of the farmers in these regions mostly grow red varieties and have been conserving this for many years. The red fleshed jackfruits are late maturing compared to yellow ones and the fruits will be available from June, July till August. The major attraction for red fleshed jackfruit is its colour. This colour shows different variations like deep orange, orange yellow, coppery red, tip alone orange etc. Apart from the colour, these varieties are having less aroma and sweetness and may appeal to those customers who don’t like the strong aroma of yellow fleshed ones. Given the additional nutritional benefits of red jack as well as venturing into osmodehydrated products highlights its huge potential in the market. There is a need to promote red jack as ‘different’ in order to help the famers to get better prices. The transition of this unorganized way of production and sale of red jack to a more organized and commercial method will ensure a sustainable livelihood and improves the living conditions of the farmers. Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini Thu, 25 Feb 2021 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12702 2021-02-25T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12701 Kisan Hut: Idea of Farmer to Agripreneur Singh, Gurhans In this paper examine the Direct Sale on Marketing process of vegetables and Fresh Farm Product from ‘ Farmer to Consumer’ without any role of Middle Man or Trader through Kisan HUT, with Sociological understanding . The Present paper based on observations in village Bagrian, District Tarn tarn, Punjab. The objectives of the study are to explore the Direct sale process, changes taken place in economic activities of the Farmer. It Further examine the role of labour, use of technology, its scope, problems and reasons, role of education and skills of the Farmer for doing Agripreneurrial activity . These findings are interesting in present study because idea of Kisan HUT- One of the best scope for doing practices in farm so study define the overall working process of the Kisan HUT. Therefore, present paper has been made an analysis of the changing process of marketing and contribution by Farmer from farmer towards Agripreneur. Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini Thu, 25 Feb 2021 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/12701 2021-02-25T00:00:00Z