http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13203 Fri, 15 May 2026 12:48:58 GMT 2026-05-15T12:48:58Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13236 Connected Women: Mobile Phones as a Tool for Empowering Women at Grassroots Level Sinha, Ritu; Nadkarni, Devaki Women nowadays with their sheer hard work are writing new stories of unprecedented success. They are expanding their horizons beyond the four walls of home and venturing into an unprecedented range of business areas. The digital world has changed the way people do business, think, behave and communicate. Thu, 24 Feb 2022 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13236 2022-02-24T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13235 What are Women Entrepreneurs Selling on Social Media Chetia, Kirtika Women Entrepreneurs in India are not given the same importance as their counterparts. It has been only recently that Women Entrepreneurs are uplifted in the Indian Society and are given a choice if they wish be independent and have their own enterprise. With the introduction of Social Media it has become easy for Women Entrepreneurs to work on their business and also take care of the house. With all the benefits that come along with Social Media the most important being that Women Entrepreneurs have a platform to advertise and sell their product/services online. This papers understand which sector are women Entrepreneurs doing business. Social Media Advertising highly depends on the content that is advertising because it at the end of the is a visual mode of advertising and thus understanding the content of advertisement by women entrepreneurs is very important. It becomes very crucial to understand if Women Entrepreneurs are earning well as compared to the time they spend on Social Media. Thus, this paper highlight some significant aspects of doing business on Social Media Thu, 24 Feb 2022 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13235 2022-02-24T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13234 Determinants of Social Media Usage by Women Entrepreneurs Chetia, Kirtika The aim of this paper is to understand the enabling factors for Women Entrepreneurs to use Social Media as a tool for advertising. With the advent of Digitalization in India, it has opened up new avenues of business in all parts of the country whether it is rural or urban. Social Media business is a part of the Digital India advancement. The extent to which Social Media is used as an enabler for Women Entrepreneurs to do business is what this paper tries to understand. It identifies the determinants and their impact on the Usage of Social Media as a tool for advertising. The study tries to understand the determinants of social media usage and the relatability amongst them. Social Media is the way forward and Women Entrepreneurs are using it as their only platform of doing business as well as advertising. The paper also tries to depict if Women Entrepreneurs are able to do considerable business on Social Media. Thu, 24 Feb 2022 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13234 2022-02-24T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13233 An Assessment of ICT Adoption by Women-led MSMEs in India in a Post-Pandemic Scenario Rout, Kharabela; Sahoo, Priti Ranjan; Bhuyan, Archana This study aims to understand the technology adoption behaviour of women entrepreneurs in the COVID-19 pandemic. This study adopted a technology acceptance model to explain the adoption intention behaviour of women entrepreneurs belonging to MSMEs. This study conducted a survey and collected data from the sample size of 101 women entrepreneurs and adopted structural equation modelling to test the hypothesized TAM. The study's findings confirmed that factors like easy to use, usefulness of the technology, attitude, and personal innovativeness are the factors that influence the technology adoption intention of entrepreneurs. Theoretical and managerial implications are discussed in this study. Thu, 24 Feb 2022 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/13233 2022-02-24T00:00:00Z