http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4267 Fri, 15 May 2026 12:44:06 GMT 2026-05-15T12:44:06Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4275 Book Review: Marc Sanso, The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models Shankar, Raj K. Marc Sanso, The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models. Surrey, UK: Gower Publishing Limited, 2015, 150 pp. Tue, 01 Mar 2016 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4275 2016-03-01T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4274 Book Review: Vivek Kaul, Easy Money: Evolution of Money from Robinson Crusoe to the First World War Dwivedi, Amitkumar Vivek Kaul, Easy Money: Evolution of Money from Robinson Crusoe to the First World War. New Delhi: SAGE Response Books, 2013, 277 pp. Tue, 01 Mar 2016 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4274 2016-03-01T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4273 Book Reviews-J. P. Das and S. B. Misra, Cognitive Planning and Executive Functions: Applications in Management and Education. J. P. Das and S. B. Misra, Cognitive Planning and Executive Functions: Applications in Management and Education. New Delhi: SAGE Publications, 2015, 364 pp. Tue, 01 Mar 2016 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4273 2016-03-01T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4272 To Expand or to Diversify: The Dilemma of Grihasthi Udyog Panda, Rajeevkumar Grihasthi Udyog is a case which describes the various strategic challenges and dilemmas faced by an entrepreneur in order to expand its target markets beyond its present reach. His concerns were relating to the development of a sound long-term strategy to position ‘Grihasthi’ as a national brand and thus launching growth initiatives to counter competition on the national platform. The key question was whether to aggressively reinforce Grihasthi’s expansion plan and further expand its franchisee network or pursue alternative business opportunities woven around its strengths and competencies. It had further choices like diversifying into related product categories for which better product consistency could be achieved with superior economies of scale Tue, 01 Mar 2016 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/4272 2016-03-01T00:00:00Z