http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/467 Fri, 15 May 2026 14:59:32 GMT 2026-05-15T14:59:32Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/537 Social Entrepreneurship Mahajan, Tanvi Everyday around 800 million people go to bed hungry. Corporate eyes on maximizing its profits but unfortunately it is ignoring upon this very important and exorbitant chunk of people who are lying below poverty line. The fact that there is a market amongst them is just beginning to happen. Prahalad and Hamel (2002) in their study point out that there can be some innovative initiatives undertaken by the private sector which will aim at products and services targeted at the poor. In their study, they have pointed out certain interesting things: 1. The poor live in very high cost economies. Costs to the poor can dramatically be reduced if they could benefit from the scope, scale and supply chain organization of larger enterprises, as do their middle class counterparts. 2. Many interventions end up exploiting the poor rather than do them good in the long run. 3. The poor have a purchasing power. 4. The poor also welcome new technologies So, get innovative to capture this bottom of the pyramid, but the problem here is, global business models cannot be replicated to make use of this huge potential, on the contrary, it requires the use of local strengths as a way of making this opportunity more competitive. This paper attempts to study that how private sector can profitably gauge upon this huge potential rather than concealing it under the liability of the corporate social responsibility. It discusses how this theory of "bottom of the pyramid" can be the harbinger of the new chapter in the context of social entrepreneurship. Social entrepreneurship is not limited to the NGOs alone but innovative strategies and business models developed by the corporate to derive economic benefits from the socially and economically weaker classes by increasing their consumption thus arriving upon such business models which are sustainable in their economics and in turn work upon corporate social responsibility. This paper also elucidates upon the uniqueness of the business model used by HUL in its PROJECT SHAKTI that makes it economically viable thus helping them to accomplish the goal of corporate social responsibility as well. On the one hand, it has created entrepreneurs out of totally ignorant and poor Indian woman and on the other hand, it forms an informal distribution network modeled after a micro-finance enterprise structure for the company in otherwise inaccessible area thus making this project self sustained. The micro-finance revolution has resulted in eight million Indians receiving micro-credit, 95 percent of whom are women and three in four recipients crossing the poverty line but micro-credit will only work over the longer term if there are scaleable and sustainable opportunities for micro-enterprise. This paper unravels that how under the light of emergence of micro credit movement together with the liberation of the Indian women backed by innovative business model, can lead to a paradigm shift in the society as a whole giving a great impetus to social entrepreneurship. Thu, 19 Mar 2009 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/537 2009-03-19T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/536 Social Enterpreneurship in India: Problems and Perspective Yashpalsinh B, Jadeja India is a country which believes in social values but on the other hand, it is facing too many social problems as well. Business is a part of society so there will be influence of business on society and of society on business. Business can create problems in society as well as give solutions to problems also. In India out of many entrepreneurs, some have social mission because they are looking for new ideas about how they can serve the society. This paper tries to take a glance at what exactly a social entrepreneur is? It covers some of the characteristics and qualities of a social entrepreneur which makes them different than other entrepreneurs. The paper concentrates especially on Indian social entrepreneurs. It tries to throw light on the problems that are faced by social entrepreneurs in India. Keeping in mind these problems, the paper tries to explore the future perspective of social entrepreneurship in India. Thu, 19 Mar 2009 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/536 2009-03-19T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/535 Maharshi Karve’s Entrepreneurial Venture for Women-Empowerment Joshi, Pratibha Social entrepreneurship evolves from entrepreneurial venture committed to social cause. Maharshi Karve, founder of the 112 year old organization devoted to education of women, was an enlightened social entrepreneur in Maharashtra. Plight of widows prompted him to devote his time, resources, strength, and expertise to change the age old custom. He boldly set an example himself by marrying a widow. 1. Karve has worked as a catalyst to bring about social change in following way. 2. He adopted a mission and created a social value that women have a right to education which can make them self reliant 3. He pursued his mission untiringly in many ways. His efforts culminated into establishing the first ever women's university in the country. 4. Karve was never deterred by lack of material resources as he drew his strength from tremendous belief in his mission and selfless devotion to social causes. He could see his entrepreneurial ventures bear fruits in his life time of 105 years. Bharat Ratna Karve's life and work show how direct action of an entrepreneur can result into institution building and bring about difficult but desired social change. Thu, 19 Mar 2009 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/535 2009-03-19T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/534 Mrs. Anju Sheth: Case Study of a Social Entrepreneur Nagrehca, Anand Entrepreneur is a person who identifies social need and takes social, financial and psychological risk to fulfill that social need, this definition of entrepreneur is true for Ms. Anju Sheth who is the founder director of "Saath: a suicide prevention centre". Her entrepreneurial journey suggests that "social entrepreneur" is a result of combination of many aspects such as personality traits, educational background, motivation, moral support, social need etc. Thu, 19 Mar 2009 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/534 2009-03-19T00:00:00Z