http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/5881 Fri, 15 May 2026 12:46:15 GMT 2026-05-15T12:46:15Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/5954 Mexican Entrepreneurial Culture as a Key Factor of Success for Micro, Small and Medium Enterprises Vargas-Hernández, José G.; Villarruel, Mauro Francisco Alatorre This paper aims to devise a personal dissertation about the impact of the culture in the Mexican Entrepreneur as a key factor that determines the performance of Companies/Business, what for its size are classified as SMEs, this personal dissertation is developed through the analysis of several articles published by diverse authors which address the cultural aspect inside of the organization. Wed, 22 Feb 2017 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/5954 2017-02-22T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/5953 Investigating the Effect of Entrepreneurial Marketing Strategy in SMEs through Fuzzy TOPSIS Method Eshghiaraghi, Mahtab; Azarloo, Mitra; Habibpoor, Vahab; Salehi, Seyed Yousuf; Jahangiri, Mohammad Entrepreneurial Marketing (EM) is marketing in small and medium enterprises (SMEs). Orientation of entrepreneurial marketing strategy is Innovation-orientation. Entrepreneurship is defined as a process of value creation, together with a package or the unique combination of resources in order to exploit an opportunity. This process not only creates value for new institutions, but also creates growth and strategic motivation in existing institutions. In this study, we are going to choose the best factors influencing entrepreneurial marketing strategy in SMEs by TOPSIS method. The research is practical and survey in terms of objective and nature respectively. For the research, the first questionnaire was distributed among 30 customers for ranking the factors and it was analyzed by Structural Equation Modeling techniques. In the next step, for priority assessment of factors influencing entrepreneurial marketing strategy in SMEs, second questionnaire were distributed among nine experts that seven questionnaires were used and prioritize them using fuzzy TOPSIS. The results show that the result of this comparing ranking between customers, opinions and employees of SMEs in Markazi province about entrepreneurial marketing strategy was similar to the first and second ranking, but in the rest of the rankings, opinions were different. Customer-orientation, value creation, opportunity-orientation, and innovation affect entrepreneurial marketing strategy in SMEs. Wed, 22 Feb 2017 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/5953 2017-02-22T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/5952 HR Practices and Issues in MSME’s in India: A Case Study Shah, Reena; Tewari, Ruchi Developing nations like India look upon Micro, Small and Medium Enterprises (MSME) as the engines of growth which are largely owned and managed by family run businesses. But the MSME’s in India are operating in times of a highly competitive and challenging external environment. This makes the role of Human Resource (HR) extremely crucial in taking and individual unit of an MSME forward and deliver profitability. The current study uses case study method to map and analyse the HR practices and issues in a typical MSME operating in an industrial area in western India and generating profits. The purpose of this study is to assess the HR design and functioning and the methods adopted by MSME’s to cope up with the HR challenges. The results of the study conclude the most HR structures are extremely informal and ad-hoc. They lack professionalism and it could be the reason why several MSME units are not able to grow beyond a limit. Additionally, Government of India’s schemes like MGNREGS (Mahatma Gandhi National Rural Employment Guarantee Scheme) has only hindered in getting skilled and unskilled labourers and employ them in the manufacturing sector. Wed, 22 Feb 2017 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/5952 2017-02-22T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/5951 Factors Impacting on Maserus Small Medium and Micro Enterprises in Lesotho Masupha, Liako Priscilla; Beharry-Ramraj, Andrisha; Amolo, John Small, Medium and Micro Enterprises (SMMEs) function in both the micro and macro environments, and are subject to internal and external forces in most economies. The monitoring of the external and internal factors and vital strategies by SMME owners and stakeholders including government and supporting institutions is necessary to attempt a reduction in attempt a reduction in their failure rates. Literature supports this proposition in the development of SMMEs. The aim of this study was to analyse the environmental factors that result in a low rate of success and a high failure rate of SMMEs in Maseru the capital city of Lesotho. Primary data for this study was collected through questionnaires which were distributed to a sample of 250 SMMEs owners however only 180 respondents completed and returned questionnaires, which were then used for data analysis. The data was analysed using the Statistical Package for Social Science (SPSS21). The findings revealed that there still persists inadequacy in financial assistance concomitant with lack of training and development for small businesses. Government key intervention is proposed to enable growth and development in a sector that sustains job creation and poverty reduction. Further research on how the sector establishes support is also proposed. Wed, 22 Feb 2017 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/5951 2017-02-22T00:00:00Z