http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/7833 Fri, 15 May 2026 15:06:10 GMT 2026-05-15T15:06:10Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/7901 The Entrepreneurial Journey of Satyajit Bhatt: An Efficacious Pair of Peril and Potential Desai, Pranav; Bhatt, Maitri The case study explores a saga of an out-of-the-ordinary entrepreneur who did not come from Affluence, Family Business Background or a Stereotypically Entrepreneurial Community. Satyajit Bhatt is a Self- Taught Entrepreneur, having an Exhaustive Insight of Pharmaceutical Market and established a venture named Nimbus Marketing and Nima Medical Store. After investing his seven months of salary into a single project of NIMBUS MARKETING he has also registered the companies namely Neon India Medical Agency and Nephurocare Pvt. Ltd. After the experience of success and failure of all three ventures; later he has also started a new venture named Benovo Remedies. Entrepreneurship Trainers, Teachers and students may study this case for discussing the time-worn questions: (1) Whether entrepreneurs are born or made (2) Leadership style and roles of a first generation entrepreneur and (3) Succession Planning for Entrepreneurs. Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini Fri, 22 Feb 2019 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/7901 2019-02-22T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/7900 Polish, Indian and Chinese Ethos of Leadership: Comparative Study Karczewski, Leszek; Karczewska, Kaja In the world of transnational corporations, globalization, broad international contacts in the fields of culture, science and economics, we are now looking for ways to facilitate and improve these contacts. The purpose of the article is to present and compare Polish, Chinese and Indian concepts of leadership. The Polish concept was developed and based on the findings of the leading Polish praxiologist Tadeusz Kotarbiński. Business ethics and management in Poland are largely based on the considerations of the aforementioned professor. The Indian management ethos is presented on the basis of Buddhism, Bhagavadgita and Tirukkural. Chinese ethos is largely shaped by Confucian and Taoist concepts. The indicated concepts of course do not exhaust the issue of leadership ethos in these countries, but they undoubtedly have significant influence on this ethos. One can put forward a proposition that all these concepts are the varieties of servant leadership. Perhaps the noble ideas created in various places and at different times have much in common. Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini Fri, 22 Feb 2019 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/7900 2019-02-22T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/7899 Increasing Significance of Trust Building Mechanisms in Indian e-tailing Business: A Prelude Raju, Atyam Basava India, one of the top 5 countries in the world with a massive retail industry has witnessed much rapid strides in e-tail (short form for “electronic retail”; also known as online retail) business in the past decade. The growth rate is coming down and market is dominated by a few. These issues forced the author to dwell more into these aspects as to what is impeding the e-tail business in India which has a tremendous potential given its population and size of the e-tail market at present. During the preliminary research, one major aspect that came glaringly out is how the e-tail companies are adopting various trust building mechanisms (TBMs) to attract more and more customers and existing customers to come back again. This paper basically discusses about the evolution of TBMs and the direction in which they are moving. The objective of this research is to give a pathway which would lead further into probing various other aspects from strategy and customer point of view etc., for e-tailers (electronic retailers) to concentrate on. Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini Fri, 22 Feb 2019 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/7899 2019-02-22T00:00:00Z http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/7898 How Serendipitous is Serendipity? Understanding How Chance is Constructed in Entrepreneurial Narratives through Accounts of N. R. Narayana Murthy and Kishore Biyani Bhansali, Kumud Entrepreneurs often refer to chance to describe early beginnings and mention of serendipitous events is almost ubiquitous in entrepreneurial narratives. N. R. Narayana Murthy, one of the co-founders of Infosys, writes, “As I think across a wide variety of settings in my life, I am struck by the incredible role played by the interplay of chance events…” (Murthy 2009: 7). Allusion to chance or acknowledgment of serendipity is not limited to this excerpt but is part of several narratives of entrepreneurial success from India as well as world over. In this paper, I examine the notion of serendipity at three levels, first – as a word vis-à-vis its etymology and use, second – as a concept that has been used in the context of research to convey unexpected breakthrough. These two inform the first part of my paper and foreground the academic discourse around serendipity. Coming to the third and final part that forms the core of my paper, I look at how Serendipity is constructed as a phenomenon. Here, I undertake narrative analysis through biographies, memoirs and media literature on Murthy and Biyani. My decision to consider these entrepreneurs is informed by their belief in the role of fortuitous events in their lives. Here, I argue how serendipity is not merely a series of “unanticipated good or bad events that result in favorable circumstances” (Merton and Barber 2004: 150) but are mediated through certain values and norms. I scrutinise these values and norms through the lens of Bourdieu’s theoretical framework of habitus, and social and cultural capital. I pursue this part of the paper through two registers – one, narrative analysis, two, I contextualize their biographies within the larger fields of economy. Here, the Indian economy and the event of liberalisation becomes a marker that changed the rules of the field. Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini Fri, 22 Feb 2019 00:00:00 GMT http://dspace.ediindia.ac.in:8181/xmlui//handle/123456789/7898 2019-02-22T00:00:00Z