Showing items related by title, author, creator and subject.

• Book Review: Gerard J. Tellis, Effective Advertising: Understanding When, How, and Why Advertising Works, New Delhi: Response Books, 2004, 201 pp. 

  Oburai, Prathap; Govindarjan, Shanti (Sage Publications, 2005-09)
• Book Review: Halve Anand Bhaskar, Planning for Power Advertising: A User’s Manual for Students and Practitioners, New Delhi: Response Books, 2005, 254 pp 

  Joshi, Rajiv (Sage Publications, 2008-09)
• Computerized Advertisement Design 

  Unknown author (Khadi and Village Industries Commission, 2016-01-18)

  In the present environment of market competition, advertisements through display board are gaining importance. These display items of various size and shapes can be designed and produced using latest computer assisted systems. ...