Abstract:
Entrepreneurial intention is defined as the self-inclination of a person to start a new
business and knowingly plans to do that in future. Saffron as being the heritage of
Kashmir and its production and value is decreasing year after year; therefore there is
need for revival. This paper will study Kashmir as a state suffering from young
generation crisis in agricultural sector especially saffron sector. This sector can help
in employment creation in a state suffering worst with unemployment in almost every
sector. Innovative youth can revive saffron sector through entrepreneurship and can
help in solving this problem. This study was conduct among the youth of particular
area (Pulwama) where saffron is grown with at least 100 respondents. Main aim of
this study was to analyze entrepreneurial factors that have an influence on
entrepreneurial intention. In this study theory of planned behavior was used to study
the entrepreneurial intention among the Kashmiri youth. Subjective behavior norm
and attitude towards behavior has shown a positive and higher impact as compared
to perceived behavior control on entrepreneurial intention.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
