Abstract:
Socioeconomic condition and compulsion for income generation of Scheduled
Caste (SC) and Scheduled Tribe (ST) youth is becoming major barriers to
transform them in entrepreneur. It means not that they do not want to go for
enterprising career option or they do not want to take risk but social limitation,
lack of exposure and community behavior pulling them back to take the new
initiative. To break the myth and come out form the traditional occupation circle is
a challenging issue for SC – ST youth. Ministry of MSME, Govt of India has taken
initiative to promote entrepreneurship among SC / ST youth under NSSH scheme.
EDII has taken a lead to work with the most challenging segment to put them in
economic mainstream. Sensitizing SC / ST youth and other stakeholders for this
complex process was addressed in a very systematic manor. Specially designed
promotional strategy to attract SC / ST potential entrepreneurs was designed and
implemented. Community dynamics and individual behavior plaid an important
role in whole process. Programmes were designed very specifically to address all
the issues related to transforming SC / ST youth into entrepreneurs. This paper
attempts to understand the whole transforming process from a common person to
entrepreneurial one.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
