Book Review: Rebecca J. White, See Do Repeat: The Practice of Entrepreneurship

Abstract

The past few decades have witnessed several books on different aspects of entrepreneurship that created a new genre of entrepreneurship literature. However, these books often do not seem appealing, despite having catchy titles, as most of them are not based on thorough research. At the same time, the research-based books use such intense academic language that they stand apart from the common readers. In this context, Rebecca J. White’s book See, Do, Repeat: The Practice of Entrepreneurship comes as a fresh change as it is a winner in all grades, such as having an alluring title, a thorough research base, easy-to-read language and, above all, a competently crafted practical approach. In spite of its several theories and research, entrepreneurship still proves to be an enigma that can be understood in its full range and scope only if it is practised. White’s book concentrates upon this intriguing aspect and teaches shades of entrepreneurship as an easily doable project. See, Do, Repeat: The Practice of Entrepreneurship sums up the entire purview of the book in its first two introductory lines, when the author asserts that entrepreneurship is a way of life, like yoga or meditation, as it is not about perfection but is all about transformation and change. In this very beginning, White accomplishes her intention of asserting the importance of ‘practice’ as a significant phenomenon to succeed in one’s entrepreneurial journey.