Abstract:
The Block Resource Centre (BRC) established under the Start-up Village
Entrepreneurship Programme (SVEP, sub-scheme under the NRLM), are exemplary
models of community institutions where grassroots leaderships take birth and are
nurtured. These centers, supported by EDII in select states as NRO, enable SHG
members to assume leadership roles. Despite working on a voluntary basis, BRC
leaders are often driven by non-monetary rewards such as respect, social recognition,
and a sense of purpose. However, challenges like disguised unemployment and
poverty exists at the community level. Further, dependency on external stakeholders
also poses barriers to achieving long-term institutional sustainability. The purpose
of this paper is to use the Vroom’s expectancy theory to decipher the motivation of
the community institution leadership, such as the BRC members to actualize the
institutional mandate and serve the rural people by enabling them to start and
sustain micro enterprises.
