Abstract:
A commodity which has witnessed an unexp-ected rise in demand are the washing powder (washing and detergent powder). Nirma had started a large scale marketing in this field and taking inspi-ration from Nirma many companies have entered into the market. Some of the established brand names are Nirma, Rin, Wheel, Sasa, Sunlight, Surf, Key, arial etc. We are well aware of these names because of advertisements on television and radio.
