Abstract:
Entrepreneurship refers to an individual's ability to turn ideas into action. It includes creativity, innovation and risk taking, as well as the ability to plan and manage projects in order to achieve objectives. Bootstrapping is entrepreneurship in its purest form. It is the transformation of human capital into financial capital. It typically involves the use of personal savings, credit card debt, loans from friends and family and other nontraditional forms of capital. The success of an enterprise hinges on the ability of its owner(s) to create and leverage financial resources. Bootstrapping generally involves the acquisition and control of resources (both tangible and intangible) through creative means. Emerging bootstrapped entrepreneurs encounter some pitfalls along the way. Hence, the main objectives of this descriptive type of research paper are given below: 1. To identify the factors that influence entrepreneurship. 2. To analyze bootstrapping in entrepreneurship. 3. To analyze the sustainability of bootstrapped entrepreneurs. The study includes survey and fact finding enquiries of different kinds. Since this research focuses on the sustainability of bootstrapped entrepreneurs, it is designed as an empirical study. The important outcome of this study is to find out the factors which affect the sustainability of bootstrapped entrepreneurs and obtain a solution for the problem.
