Abstract:
The spate of proliferating god-men/god-women in India, the emerging diverse sects, sub-sects of religions, and
the novel means used to propagate religious practice, all draw one to the hypothesis that the Religious
Entrepreneurship will soon, if it has not done so already, emerge into prominence. This paper observes the
intersection of entrepreneurship and religion in contemporary times. It takes a perspective of how religion is
used as a commodity, and how religious entrepreneurship may thus emerge as a viable commercial option for
a distinct type of entrepreneurs. It posits questions such as: In this nexus between “Faith” based concepts and
those based on (worldly) materialism, where does individual integrity stand? In the commitment of
individuals towards the “God” of their beliefs, where does responsibility towards the Self and the Other
stand? And it attempts to arrive at new possibilities that arise in the intermingling of Religion and
Entrepreneurship.
