Abstract:
A Study was conducted among the entrepreneurs of Kerala and one of the purpose of the study was to find the
significant factors influencing entrepreneurial success. The objective of the study was to identify the
demographic and personal factors that significantly influence entrepreneurial success. Entrepreneurial
success was constructed by economic success (indicated by net profit and capital growth), marketing success
(indicated by turnover, market size, customer base, and market share), meeting obligations (indicated by
meeting statutory obligations) and psycho socio satisfaction (indicated by entrepreneurial satisfaction) which
formed the dependent variable of the current study. The independent variables included demographic factors
such as gender and age of the entrepreneur, age of business, and district where the business was situated, and
personal factors that included birth order of the entrepreneur among siblings, formal education of the
entrepreneur, district where the business was situated, ethnic community of the entrepreneur, and migrant
status of the entrepreneur. The following demographic factors were found significant in the study viz., age of
the entrepreneur, age of the business, formal education of the entrepreneur, district where the business was
situated, and the significant personal factors were birth order of entrepreneur among siblings, family
concerned father, protective mother and capital resource of the venture.
