Strategic Development Pattern of Creative Industry and Tourism in Supporting Handicraft Entrepreneurs: Study in Semarang Regency, Indonesia

Abstract

Semarang District has a huge potential in the creative industries handicraft and tourism destinations. But between the two has not occurred any linkage or synergies. This study, aims to examine the development of handicraft businesses and formulate Creative Industries Development Strategy (Handicraft) as activator sightseeing In Semarang regency. The results showed that, Semarang regency has huge potential in the creative industries Handicraft, it's just not able to develop as a tourist destination drive. This proved too many tourist destinations that have not been available as souvenir handicraft products unique and distinctive produced by Semarang regency. The pattern of development of creative industries strategy crafts field is needed to manage both, that occur linkage between the creative industries and tourism destinations by managing something to see, something to do and something to buy.