Women Entrepreneurship: A Behavioural Economics Approach

Abstract

Women entrepreneurship is gaining recognition in the world of business today. The increasing participation by the women in entrepreneurial activity necessitates to understand the various aspects of women entrepreneurship. Over the period, women entrepreneurship has gained a significant place among the researchers, especially for the challenges faced by women in making and running an enterprise. There is immense research on women entrepreneurship its challenges and suggestions to overcome it. The present paper will be elucidating the existing research and suggestions made for the individual determinants of women entrepreneurship. The study will further state the differences in earnings by the women in selfemployment vis-a-vis job and reasons thereto. Further, the research will review behavioural aspects of entrepreneurship such as – risk aversion, intuition and confidence – for understanding the factor influencing the earning capacity of women-led enterprises. Overall, the paper is an attempt to provide explanation of major changes in the ecosystem of women entrepreneurship given the standard economics framework in general and behavioural economics framework in particular.