Abstract:
The paper aims to understand any concept, along with the dynamicity of culture, as
culture free variable. This attempt is based on the basic debate of Cultural psychology,
viz. how to study culture/how is internalization different from importation? The questions
or rather points raised in this write up can be understood by taking values as an example
as values is one of the most diverse concepts which vary from society to society and
individual to individual. In this process of understanding we will be taking up three
theoretical models of values by RadhaKamal Mukhrejee, Rokeach, Schwartz,
representing three cultures respectively. On the basis of these models we will be trying to
understand as to how cultures are similar and dissimilar. From these studies it can be
derived that preferences of means will differ in the different achieving goals. These
differences are largely context and cultural specific. The above three models show the
similarities across three culture, mostly on basic needs and desire and in terms of
biological social economical and spiritual values. So across culture we can understand the
commonness and uncommonness of any variable as individual level variable and explain
it by socio- cultural explanation.
