Abstract:
The country’s economic growth depends upon participation of women in economic activity especially in selfemployment
through micro enterprise. But countries, like India where major chunk of population lives in
rural area and have a male dominant society it is very difficult for a woman to establish and run her own
enterprise. Women entrepreneurship in rural India has seen an emerging face through Corporate Social
Responsibility (CSR), Non-Government Organizations (NGOs) and Government institution support.
However, MSME (2014-15) report highlights that only 13.72 per cent female owned enterprise exist in India
which explain the current scenario of entrepreneurship development. This paper focuses on identification of
the challenges faced by women and organizations while implementing Women Entrepreneurship
Development (WED) program in rural India. The study further highlights the way forward to mitigate those
challenges and establish women enterprise. The findings will be useful for women association in rural area,
policy makers, organizations working for women enterprise development program, academicians and research
scholars.
Description:
Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
