Abstract:
In the present advance trends of world the consumers are well equipped and educated with all sort of
information. Especially in the environment of growing population where the resources are continuously
drained to meet needs. As a result the people became more concerned about their selection of products .i.e.
opting of less harmful products, low carbon orientation etc. So it started to grow increasingly as a new
business opportunity and strategy. So the main intention to take up this paper is to understand how the
green entrepreneurship is prevailing in India and how it is been actively chosen by the young entrepreneurs
and further to determine the role of government in encouraging the green entrepreneurs. Hence the present
paper sheds light on attitudes and characteristics, innovations among the entrepreneurs who involved in
green trends as their business, youth opinion about green entrepreneurship and government support
Description:
Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
