Shrivastava, Umesh; Dwivedi, Amit Kumar(Springer, 2020-09-23)
Rural entrepreneurship has manifested into a diverse and progressive field of
research in the last two decades. It has seen research amalgamating from different
fields and faculties. Rural entrepreneurship however is ...
Purpose: The purpose of the paper is to identify and examine the importance of brand equity for healthcare industry. The components like brand awareness, brand loyalty, perceived quality, and brand image are taken for ...