A Study on Need Satisfaction Level among Male Entrepreneurs with reference to Entrepreneurs in Ernakulam, Kerala

Abstract

Entrepreneurship holds the key to the faster economic development of nations. India needs entrepreneurs of high calibre to realise Dr. Kalam’s dream of a developed nation by 2020. Entrepreneurs are highly motivated individuals willing to take risks to achieve their entrepreneurial goals. There are many factors which motivate individuals to don the garb of an entrepreneur. Many of them start their enterprises for fulfilling a set of specific needs. This study aims to discover the motives for creating their enterprises, the needs satisfied through entrepreneurship and the level of satisfaction they enjoy through entrepreneurial activity.