Book Review: Pingali Venugopal, Marketing Channel Management: A Customer Centric Approach, New Delhi: Response Books, 2001, 188 pp.

Thumbnail Image

Files

p108.pdf (159.59 KB)

Date

2002-03

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Sage Publications

DOI

Abstract

Description

Keywords

Citation

URI

https://dspace.ediindia.ac.in/handle/123456789/1215

Collections

March Vol.11 No.(1)

Endorsement

Review

Supplemented By

Referenced By