Effectuation and Valuation: Cannabis & Glass

Abstract

The state-legalized marijuana industries in the United States, both medical and recreational, are providing entrepreneurs and investors with remarkable growth opportunities, albeit with some serious business risks and challenges. This case study provides an overview of the developing industry based on the third state to approve the sale and use of recreational marijuana and a couple of young entrepreneurs’ new retail venture. Consideration of a substantial offer to buy their business forces the valuation of their largely effectual results, and consideration of alternatives .