Pottery Entrepreneurship, an Age Old Glory in a Declining Stage: Ways to Revive

Abstract

The clay dolls or pottery and terracotta’s of West Bengal are all a very famous art form all over India in achievement of international acclaimed. This innovative yet creative art provides the artisans a platform for earning their bread as a profession. This art form provides a platter for showing the world an inclusive cultural heritage of Bengal. In many states of our country and especially in Nadia District and in some parts of Birbhum district of West Bengal this age old art form has been practised in the form of entrepreneurship. Pottery culture is very traditional in India and particularly in West Bengal in respect of economic, social and cultural development of people. It is related with almost all local festivals in every states of India. But unfortunately this entrepreneurship is now in a declining status. This paper will discuss on the identity and problems of the artisans who are putting their labour to make lively idols and at the same time it will critically suggest measures to re-emerge this endangered art with special reference to West Bengal.