Transmission of MEMEs and its Role in Digital Marketing

Abstract

Meme is an activity, a concept, or a unit of media that spreads from person to person via internet .Thus; we can say that memes and internet undoubtedly, are interrelated to each other. Meme, being the most viral and popular entity, grabs everyone’s attention in a different way. In this study, we are going to research why, when and how did this form of cultural transmission become so powerful, potential and popular that it became capable enough to influence. Our predominant focus is on identifying the factors affecting the perception, influence and transmission of an individual with respect to memes. We are going to understand that whether memes are able to influence the perception of an individual by its content, visuals, etc. Memes are actually used by many organisations as a source of marketing this research will help to know that how effective a meme can be, to be used as a marketing tool.