The Response of Entrepreneurs to the Uncertainty of Entrepreneurship in the Times of Covid 19

Abstract

COVID-19 being unique in its own way, the severity of its impact on businesses has certainly impacted both supply and demand in the global economic system. Covid-19 has also affected the entire community of entrepreneurs immensely in terms of their approach towards entrepreneurship. This had led to a quick transformation to their operating styles which is more digitalized now. Despite of this serious dramatic and disastrous change, it is observed that a lack of understanding exists for the community of entrepreneurship. This research paper is a review of literature that discusses the response of entrepreneurs to this uncertainty of Covid-19 pandemic. A literature review is conducted of the current existing studies on Covid-19 and entrepreneurs to highlight the need of response of entrepreneurs to such uncertain conditions. This study enables a better and deeper understanding about how entrepreneurs have become proactive and are imbibing positive approach. The paper concludes that the Covid-19 crisis has been difficult for entrepreneurs due to the required change in their perspective of their operation. This means the use of technology is the need of the hour. This will surely enable the entrepreneurs to overcome the uncertainty in Entrepreneurship.