Entrepreneurial Success in Kerala—A Short Preview based on Content Analysis of Published Material

Abstract

The secrets of Entrepreneurial Success still remain as an unsolved riddle. Numerous attempts have been made in this direction and many contradicting and complimenting theories have been developed. The present study is based on content analysis of 100 out of the top 500 successful entrepreneurs of Kerala as identified by a leading Financial Journal of Kerala. The study was made on the basis of an open ended questionnaire /interview they had conducted among the successful 500 entrepreneurs of Kerala. The responses are analysed on the basis of grouping the responses under accepted Core Competency Model that identifies traits that lead to entrepreneurial success. The findings shows that the most significant Traits that enable entrepreneurial success given in the order of significance are Information Seeking, Concern for Employee Welfare, Efficiency Orientation, Commitment to Work Contract. The significant Traits Clusters are Achievement Cluster, Directing and Controlling Cluster, and Personal Maturity Cluster.