Enterprising Housewives: Ultimate Game-Changers - A Study in Possibilities of Converting Housewives into Entrepreneurs

Abstract

India is mired with endless problems and crisis. However, this is one side of the coin. The other side, obviously, is the effective provisions for its neutralization. There lies the opportunity. Acute absence of growth opportunities and working capital for majority of people and recent Covid19 related socio-economic disruptions have not only left the male working and earning class almost bankrupt. Finding their male partners in the abyss of helplessness, the housewives are coming out to counter the demands and challenges of life overthrowing the age-old social intimidation, and breaking down the glass-walls of shyness and other physical limitations to hold the reigns of the family expenses and other social liabilities.