Commercialization of Frugal Innovations by Stakeholder Engagement: a Bricolage Perspective

Abstract

Entrepreneurship is all about action. Entrepreneurship identifies and exploits new business opportunities to create value, and achieve a desired outcome. It involves spotting opportunities, assessing risks and rewards, and using resources to bring a business to life. It requires creativity, innovation, problem-solving skills, and the ability to collaborate with others. Manage a business successfully is key point. Entrepreneurship is often seen as a key factor in economic growth and job creation.