Digital Entrepreneurship

Abstract

Digital Entrepreneurship is creating new ventures and also transforms existing business by the application of various digital technologies and processes. With the use of new digital technologies such as SMAC (Social, Mobile, Analytics and Cloud), business operations are improving. Also new digital business models are evolving through sharpened business intelligence. These new business models engage with customers and stakeholders through new digital channels and give them long lasting and delightful experience. We are in an era where entire globe is moving towards fostering digital entrepreneurial activity related with the creation and development of ‘digital startups’. In order to succeed in this Digital Era, right blend of Platform, Process, People and Technology is required. This paper gives an overview of how the right blend of above ingredients created successful Digital Entrepreneurs and also motivates budding entrepreneurs to adopt appropriate Digital Transformation Techniques to remain successful in the market. Also, this paper shares the success stories of Digital Enterprises established in our college campus.