Decoding the DNA of Millennials

Abstract

Millennials get a bad rap. The society views them as a 'me' generation-a generation that is self-centered, self-indulged, entitled, needs gratification and is easily side tracked by technology. The author proposes that the marketers indeed can leverage on these millennial idiosyncrasies and create better engagement with the millennial audience. The paper is a must read for marketers who cater to the millennial audience. It proposes that marketers will have to meet the expectations of millennials and deliver all that they value such as happiness, sharing, empowerment, experiences and engagement.