Using Vroom’s Expectancy Theory to Understand Motivating Factors of Community Institution’s Leadership

Abstract

The Block Resource Centre (BRC) established under the Start-up Village Entrepreneurship Programme (SVEP, sub-scheme under the NRLM), are exemplary models of community institutions where grassroots leaderships take birth and are nurtured. These centers, supported by EDII in select states as NRO, enable SHG members to assume leadership roles. Despite working on a voluntary basis, BRC leaders are often driven by non-monetary rewards such as respect, social recognition, and a sense of purpose. However, challenges like disguised unemployment and poverty exists at the community level. Further, dependency on external stakeholders also poses barriers to achieving long-term institutional sustainability. The purpose of this paper is to use the Vroom’s expectancy theory to decipher the motivation of the community institution leadership, such as the BRC members to actualize the institutional mandate and serve the rural people by enabling them to start and sustain micro enterprises.