Opportunities and Challenges in Social Marketing
| dc.contributor.author | Kumar, Saurabh | |
| dc.contributor.author | Kumar, Pranav | |
| dc.date.accessioned | 2019-03-16T10:46:42Z | |
| dc.date.available | 2019-03-16T10:46:42Z | |
| dc.date.issued | 2019-02-22 | |
| dc.description | Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini | en_US |
| dc.description.abstract | In contemporary societies, there are several problem existing or being faced by people due to their intentional deeds or ignorance. The problems range from health inequalities, Political, Social and economical inequalities, gender inequality, environment related issues, over population, migration, alcohol and tobacco related issues, to religious intolerance etc. This article examines opportunities and the different challenges faced by social marketers for changing behavior. | en_US |
| dc.identifier.isbn | 9789386578402 | |
| dc.identifier.uri | https://dspace.ediindia.ac.in/handle/123456789/8111 | |
| dc.language.iso | en | en_US |
| dc.publisher | Bookwell Delhi | en_US |
| dc.subject | social marketing | en_US |
| dc.subject | behaviour change | en_US |
| dc.subject | Entrepreneurship Development Institute of India | en_US |
| dc.title | Opportunities and Challenges in Social Marketing | en_US |
| dc.type | Article | en_US |