High Cash Burn in a Price Conscious Economy with Low Switching Costs

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dc.contributor.authorSakunia, Debashish
dc.contributor.authorParikh, Prachi
dc.date.accessioned2020-01-09T13:37:17Z
dc.date.available2020-01-09T13:37:17Z
dc.date.issued2020-01-08
dc.descriptionSeventeenth AIMS International Conference on Management at IIM Kozhikodeen_US
dc.description.abstractThrough this paper, we have discussed the present Indian start-up ecosystem. Start-up these days are burning cash on a huge scale to attract and retain customers. While they do so to maximize their profit and attain monopoly in the market, they tend to burden themselves with negative cash flow. Our intention is to prove that such companies cannot achieve the desirable market share through price wars. We have used Cournot's principle and a primary survey to explain our point.en_US
dc.identifier.issn9781943295142
dc.identifier.urihttps://dspace.ediindia.ac.in/handle/123456789/9754
dc.language.isoenen_US
dc.publisherIIM Kozhikodeen_US
dc.subjectCash Burnen_US
dc.subjectStartup Ecosystemen_US
dc.subjectSwitching Costen_US
dc.subjectPrice Warsen_US
dc.subjectPrice Conscious Economyen_US
dc.subjectAggregatoren_US
dc.subjectCournot's Principleen_US
dc.subjectBrand Loyaltyen_US
dc.subjectDiscountsen_US
dc.subjectMonopolyen_US
dc.subjectSwitchersen_US
dc.subjectRational Consumeren_US
dc.subjectProfit Maximizationen_US
dc.titleHigh Cash Burn in a Price Conscious Economy with Low Switching Costsen_US
dc.typeArticleen_US

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