Tourism as an Entrepreneurial Tool in Developing the Economy: With Special Reference to Odisha

Abstract

India can always boast of its rich cultural heritage. Travel and Tourism in India is an integral part of Indian tradition and culture. It offers a lot and can cater to the different needs of the tourists due to its varied topography. Today, tourism industry is the largest service sector and an important contributor of foreign exchange earnings of our country. It becomes important to develop an entrepreneurial quality as it would help focusing on high growth small and new tourism businesses. It also acts as important catalysts in technological innovations; as agents of change in market structure. Odisha is enriched with enormous potentialities of tourism like: eco-tourism, rural tourism and agri-tourism, cultural tourism, etc. Day by day more and more tourists are attracted to visit the state to witness its mesmerizing beauty and rich culture. On this backdrop, it is interesting to make a study on tourism sector in the state of Odisha. This paper attempts to emphasize on the importance of Entrepreneurship in Tourism industry and also the different measures to be taken in order to promote entrepreneurship that favours the growth of Tourism industry in Odisha and the overall economy.