Knowledge Entrepreneurship: A Case Study on Ganesha Speaks.com (Pandit Ventures Private Limited)

Abstract

Planets are the best guide and analysis of planets is the best teacher. In a knowledge economy, it is crucial that people with ideas, skills, knowledge and experience get engaged in an entrepreneurial activity involving the creation and use of knowledge for the development of new products and services. Pandit Ventures Pvt. Limited, popularly known as GaneshaSpeaks.com, is one such initiative by the young and dynamic technopreneur Mr. Hemang Pandit. Pandit Ventures Pvt. Limited has organized the scattered astrology market with the launch of technology enabled astrology services based on scientific prediction by the astrologers instead of relying upon any software. The services are led by world-renowned astrologer Shree Bejan Daruwalla and his team. GaneshaSpeaks.com operates in areas such as online astrology services and mobile portal; apps on iOS, Android, Windows and Samsung Smart TV’s; astrology guidance on the phone; astrology books and content syndication services. Thus, the venture is an attempt to provide branded astrology service which stands for accuracy, reliability and trust. The case describes the entrepreneurial journey of the venture so far including genesis of an idea, background of an entrepreneur, the products and services, the business model, competition and the challenges.