Managing the Business of Management Education: What Private Sector Edupreneurs need to know

Abstract

The forces of Globalization have redefined the game for all organizations in India. Things are far different from what they used to be a couple of decades ago for all businesses, including the business of management education. As knowledge becomes important, management education will have to play a crucial role to enable industry to cope with emerging challenges. Both at the national level and at the global level, the ever-increasing demand for managers is leading to mushrooming of Management Institutes, including in the private sector. The quality of service provided by these institutes has opened various issues for discussion. The present research is an attempt to identify the various issues for managing people in private management institutes, employing the technique of focus group interview. The sample consisted of faculty members teaching at private management institutes. On the basis of the findings of the study, implications for Private Sector Edupreneurs are provided