An Assessment of ICT Adoption by Women-led MSMEs in India in a Post-Pandemic Scenario

Abstract

This study aims to understand the technology adoption behaviour of women entrepreneurs in the COVID-19 pandemic. This study adopted a technology acceptance model to explain the adoption intention behaviour of women entrepreneurs belonging to MSMEs. This study conducted a survey and collected data from the sample size of 101 women entrepreneurs and adopted structural equation modelling to test the hypothesized TAM. The study's findings confirmed that factors like easy to use, usefulness of the technology, attitude, and personal innovativeness are the factors that influence the technology adoption intention of entrepreneurs. Theoretical and managerial implications are discussed in this study.