Book Review: Gerard J. Tellis, Effective Advertising: Understanding When, How, and Why Advertising Works, New Delhi: Response Books, 2004, 201 pp.

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P163.pdf (107.75 KB)

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2005-09

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Sage Publications

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https://dspace.ediindia.ac.in/handle/123456789/1144

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September Vol.14 No.(2)

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Review

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