Corporate Entrepreneurship: Changing Perspectives

Abstract

Corporate entrepreneurship is an evolving area of research. Different scholars have approached the concept differently. Some have viewed it as a process and others as a set of activities. The importance of assuming an entrepreneurial stance, nevertheless, is being widely recognised by firms irrespective of their scale of operation. The authors attempt in this paper to bring together the varying perceptions about corporate entrepreneurship and critically analyse each of them. They argue that despite the realisation that entrepreneurship occurs at various levels within an organisation, no attempt has so far been made to derive any coherent framework of analysis. Using the insights from an exhaustive review of writings, they propose a conceptual model of corporate entrepreneurship that integrates the influences of individual, organisational and environmental factors.