Sale of Second-hand Goods by Consumers: Mediating Role of Satisfaction Between Perceived Value and Behavioural Intentions

Abstract

Sustainable retail strategies are promoting product reuse and recycling, and the current trend of shifting retail environment in a socially and ecologically conscious market requires understanding second-hand merchandise transactions. The present study on second-hand product sellers examines perceived value and their effects on satisfaction (mediator) and behavioural intentions. The results show that economic, social, emotional, relational, and moral/ethical values are unrelated to satisfaction and behavioural intentions. While popular and well-regarded Expectancy-Disconfirmation theory underpinning hypotheses contradict the findings, thus, concluded that differential consumers-to-consumer behaviour intentions exists while selling or purchasing second-hands goods vs. new products. The research contributes by empirically testing additional theoretical linkages of perceived value with satisfaction and behavioural intentions relationship in the context of the second-hand goods market.