Pivoting to Stay the Course: How Universal Business School Used Innovative Strategy and Entrepreneurial Spirit to Combat COVID -19 Crisis

Abstract

Organizations need to sustain their business operations in the face of crisis and uncertainty. Under a situation like Covid-19, survival depends on the firm's ability to form cross-functional teams to define strategies and develop the ability to identify new opportunities. Entrepreneurs need to have a proactive approach to mobilize and sustain innovative business initiatives, moving towards a quick and creative process to reduce the business's negative impact. Education institutes were also severely hit by the onset of COVID 19. This research paper highlights the effects of Covid-19 on higher educational institutes— measures taken by an institute to provide seamless educational services during the crisis. It also talks about different entrepreneurship theories and the importance of innovative strategies.