Entrepreneurship Creation, Education and Capacity Building at ISTED CFDT Project, CFDT, TANUVAS, Tamil Nadu

Abstract

This paper discusses the contribution of Entrepreneurship Training Programmes of the iSTED Project at College of Food and Dairy Technology, Alamathi in the success of several entrepreneurs in the state of Tamil Nadu. This programme involves annual grants for Entrepreneurship development and the overall objective is to identify, train and support young potential entrepreneurs in latest technological methods. The segment wise contribution is the rise and shine of new entrepreneurial ventures with respect to Product, Place, Price, Promotion, People, Processes, Physical Evidence, Productivity and Quality with scientific and field evidence. This paper discusses in length the entire training model structured for training the beneficiaries on manufacturing of milk protein and dietary fibre enriched noodles, millet ice cream, low fat and fiber enriched ice creams, yoghurt drink, omega-3 enriched chocolates - coconut, chia seeds and algal oil, development of miniature food processing equipment among other things. These novel technologies in food and dairy processing are disseminated through this programme transforming many small and micro enterprises through professional training and support. The type of products chosen and the equipment used are novel with the purpose of providing market differentiating options for the potential entrepreneurs to raise above the competition in their formative years. It discusses the various promotional activities undertaken by iSTED CFDT Project to attract beneficiaries, the industry grade equipment used for training, expert technological support extended in crucial areas of entrepreneurship such as packaging the products and marketing them among many other things.